Brand Capital

Our latest thinking on brands and venture capital from our Substack, Brand Capital.

Does brand matter for early-stage companies? by Demos Capital

Yes, but only if you care about the creation of massive advantage through language, design, and imagination.

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How to build an iconic brand—quickly by Demos Capital

Why depth, quality and overthinking matter in early-stage branding.

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Carbon Will Be a Primary Source of Energy and Materials Moving Forward

When we consider the location, scarcity, and fixed, expendable nature of almost every other energy and material source we see how carbon becomes the natural solution for future innovations that are going to require an ever-increasing demand for energy. Carbon is the natural choice to fulfill the sustainable, agile, and human-centric vision of Industry 5.0 while allowing us to push the boundaries of human-machine potential, be able to travel freely without guilt, feed an exploding population, and possibly even become a multi-planetary species.

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    Fragmentation and Resiliance

    Could it be that focusing on scale is not the right path forward for businesses?

  • Why Carbon and Money Will Converge

    We believe it’s inevitable that the carbon and finance markets will merge.

  • Investment Theses

    At Demos, we have a dedicated focus on several next-gen markets.

Want to discuss future markets? Let’s talk.