The best brands win
We are an early stage investment firm that partners with a world-class business and brand innovation studio to accelerate startups to category leadership. We have witnessed firsthand how the brands with the strongest connections with their consumers , partners, and stakeholders lead in market share, profitability, and valuations.
Our Ecosystem
Captial + Partnerships
A strategic investment partner with experience building new category ecosystems.
Brand Innovation + Design
Business and brand innovation to help create and maximize the potential of next-generation category leaders.
Loyalty + Community
A best-in-class team who are experts in building belonging for brands and fostering community.
We have spent the last 17 years working with and building the best and strongest brands in the world.
Our Model
We invest capital and services
We are a rare breed in the venture world, bringing typically inaccessible world-class strategic and creative execution to early-stage companies in a capital-efficient manner.
We fill a unique role on cap tables
We partner with lead investors by bringing complimentary, non-duplicative expertise. We bring a strategic and brand-centric perspective to deals and aim to be a secret weapon for the best VCs in the world.
We partner deeply with founders
We have a deep bench of talent who have experience and relationships with the most senior leaders at key customers and strategic partners. We bring operational and execution depth to teams.
Our most recent investment: Lura Health
Lura is the world’s first wearable sensor for salivary diagnostics. They are the only health monitoring and tracking platform built for the predictive, preventive, and personalized future of healthcare.
