The best brands win

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We are an early stage investment firm that partners with a world-class business and brand innovation studio to accelerate startups to category leadership. We have witnessed firsthand how the brands with the strongest connections with their consumers , partners, and stakeholders lead in market share, profitability, and valuations.

World Economic Forum & Uplink Top Investor

We’re excited to announce that Demos has been named a Top Investor by the World Economic Forum.

We were selected through the recent Uplink/World Economic Forum challenge to “source and select the most innovative investment, philanthropic and corporate funds that are investing much-needed capital in people and planet-focused entrepreneurs.”

Funds were evaluated based on their investment track record and approach, and our unique model of combining capital with creative and strategic services was specifically called out as an innovative model and one of the reasons Demos was selected.

The video below provides a summary of our model and startup partners to date.

Our Ecosystem

Capital + Partnerships

A strategic investment partner with category creation and marketing expertise across categories.

Brand Innovation + Design

Business and brand innovation to create and maximize the potential of next-generation category leaders.

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We have spent the last 17 years working with and building the best and strongest brands in the world.

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Our Model

We invest capital and services

We are a rare breed in the venture world, bringing typically inaccessible world-class strategic and creative execution to early-stage companies in a capital-efficient manner.

We fill a unique role on cap tables

We partner with lead investors by bringing complimentary, non-duplicative expertise. We bring a strategic and brand-centric perspective to deals and aim to be a secret weapon for the best VCs in the world.

We partner deeply with founders

We have a deep bench of talent who have experience and relationships with the most senior leaders at key customers and strategic partners. We bring operational and execution depth to teams.

We've just launched our Fund 2 and are seeking investors. Let’s make positive impact together.

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The latest from our Substack:

Does brand matter for early-stage companies? by Demos Capital

Yes, but only if you care about the creation of massive advantage through language, design, and imagination.

Read on Substack

How to build an iconic brand—quickly by Demos Capital

Why depth, quality and overthinking matter in early-stage branding.

Read on Substack